A recent article on google looks out how major US companies are researching the use of color in their business initiatives.
December 15, 2014
By Stacey Plaisance, Associated Press
NEW ORLEANS (AP) — Google is one of the major U.S. corporations researching the power of color in the working world, in everything from workspaces to marketing and branding.
Elyria Kemp, an assistant professor of marketing at the University of New Orleans, said there is more competition than ever for time and attention, and color is “the silent salesperson.”
“We have so much stimuli in the environment,” she said.” That’s why it’s so important to have those
distinctive colors that really stand out.”
Home Depot got its original orange color from deconstructed circus tents used in its early marketing signage — and it stuck.
“When we do consumer research and we ask our customers say a word association for Home Depot, the first thing
they say is orange,” said Trish Mueller, Home Depot’s chief marketing officer. “So it is literally seeped into our DNA.”
Read the full article here.