A recent article in the NY Times looks at the specific use of color for Duke and Kentucky college basketball.
For Duke and Kentucky, There’s Blue and Then There’s Blue
By VICTOR MATHER APRIL 1, 2015
If Duke and Kentucky meet in college basketball’s national championship game, will you root for Pantone 286 or Pantone 287?
The official color for each school is blue. But there is a difference, however slight.
Describing and defining shades of blue may feel like a vague concept, but in fact colors can be precisely classified by the Pantone Matching System. The method, developed by a company based in Carlstadt, N.J., is used by printers, designers and others to ensure consistency of color. It categorizes about 2,000 shades.
Kentucky’s official blue, above right, is a slightly tweaked version of Pantone 286, said Craig Hornberger, director of multimedia of the athletic department.
Kentucky’s 16-page Official Graphics Standards Manual admonishes, “To maintain consistent color matching, the U.K. logos and signatures must be printed” in that color.
Duke’s style guide is even more strict about Pantone 287, above left: “All and any adjustments to the opacity or saturation of the official Duke blues are prohibited.”
Read the full article here