We’re sharing Tammy’s Blueline Magazine article, How Print Can Appeal to Multiple Generations because it has lots of poignant details about generation specific marketing and how print plays a vital role in reaching audiences. Enjoy!
BY TAMMY TUFTY
APRIL 25, 2018
The Marketing Mix. Omni-Channel. Online. Offline. Digital. Print. The list of marketing options is endless. Nowadays, marketers and creatives have a vast array of tools at their fingertips, and with that have come ever-increasing expectations.
Consumers now expect one-to-one conversations with the brands they love, which means that as designers and marketers we have to know what they want, where and how they want it. And to top it all off, we now need to craft our messages to span multiple generations.
The following gives helpful insight into these targets, while also shedding light on how to potentially best communicate with each generation.
For a deeper dive, download “Print, Digital or Both? How Brands Can Reach Multiple Generations.” In this article, we explore the nuances and preferences of four generations–and offer targeting tips on how to best use print and paper as a part of our omni-channel campaign.