A recent article on Business 2 Community looks at 10 Do’s and Don’ts of B2B Branding
Do Consider your Audience
The best place to start is by considering and analyzing your ideal client. Who are they? What are their needs and challenges? Clearly define your audience and their pain points. Knowing whom you are marketing to enables you to appeal to them in your strategy.
Do Focus on your strengths
This sounds like a no-brainer, but we find that sometimes companies can’t clearly articulate their strengths. It’s absolutely essential to determine what your firm’s strengths are and how they add value for clients. Create a list of all the strengths of your business. Get input from your sales team, customer service team, and management. Once you have a comprehensive list, cut it down to a maximum of 5 strengths and ensure they are all relevant to your clients.
Don’t Try to Please Everyone
Effectively managed businesses employ a diverse group of individuals. While this is great for innovation and ideation, it’s not always conducive to collective agreement. When it comes to branding, a lot of people in your company will have an opinion. However, at the end of the day, only a few of those opinions really matter. Identify the main stakeholders in the branding process and ensure they have final decision ability.
Don’t Minimize the Importance of Branding
A product or service is rarely so great that it sells itself. Even industry giants like GE, Apple, Microsoft, and Sony value and promote their own brands. Your branding and service or product often become inextricably linked, so creating and upholding a strong brand ensures the image of your products or services is strong as well.
Common issues come up during the B2B branding process, but they can be avoided or quickly managed by understanding how they detract from the process. By keeping these Do’s and Don’ts in mind during your B2B branding project, you can streamline the process and create a great result.
Read all of their Do’s and Don’ts at http://www.business2community.com/b2b-marketing/10-dos-donts-b2b-branding-01179742#bmWcyz0S5oJKdKXr.99