A recent article on creativebloq.com looks at 4 ways to make your brand the very best
Brands used to belong to companies, and consumers were remote from both. Today, she asserts, consumers are part of a brand and part of its proposition.
“If the consumer and the client are being collaborative, agencies need to part of that world too,” Maltby advises.
Dilys Maltby – co-founder of Circus – explains how to make your brand work in the digital world.
With the proliferation of media platforms to consider, the branding process is getting harder and ever more complex. We caught up with Dilys Maltby – co-founder of Circus – and explored how her firm works in the field of brand definition.
Before setting up Circus 15 years ago, Maltby was worldwide marketing director at the Body Shop – and has also had stints at Habitat, Terence Conran and Fitch.
Here are her four top tips to make sure your brand is the best is the very best it can be – in both its digital and analog forms.
- Know what you stand for
- Don’t work in silos
- Be Generous
Read the full article at http://www.creativebloq.com/branding/4-ways-make-your-brand-very-best-41514748