A recent article on business2community.com looks at how you can pull your company branding into your sales process and keep leads & clients engaged with your band.
Often when people discuss branding, they make it seem like it is only something marketing needs to worry about. After all, branding is essentially how a company – or individual – presents itself to, and is perceived by, the world.
There is a lot that goes into a business’ brand – everything from logos, colors and fonts, to the voice or tone a company uses to connect with their audience.
Yes, much of your brand will be more visible in the work your marketing department produces, but your company’s brand goes beyond a set of rules.
Your brand is your business. It’s how you want your audience to see you, and it’s what sets you apart from your competitors.
And you have a role in that brand, because a brand means nothing if leads aren’t becoming customers.
So why would we ever want your brand to stop being showcased as soon as marketing hands off their leads to sales? The work doesn’t end with marketing, so don’t let your branding end there either.
The world of inbound sales is relatively new and uncharted terrain, and making use of your brand is more important now than it has ever been before.
So that being said, I would like to show you a few simple ways you can pull company branding into your sales process and keep leads and clients engaged with your brand.
- Use Branded Documents
- Exercise Your Voice
- Deliver on Your Promises
- Strive to Delight
- Make a bigger impression
- Teach Your Brand