American Airlines Airline has stressed its desire to show that it has made a lot of progress – on its planes, its service, its cabins and so on. It talks about a “a clean and modern update to the core icons of our company”. They’ve changed and they really want you to know it.
One of the ways they are emphasizing the change is with a new logo.
To learn more about the process of re-defining American Airlines Brand watch the following video.