A recent article by Dan on the Domtarblueline.com provides an easy key to decoding the sustainability logos.
We are a logo loving world, and for good reason. Logos telepath important details about a company such as who they are, what they do and what they value. They also shed light on what the product is capable of doing for the consumer or even the earth.
Today more and more of these marks make some sort of environmental claim. Commonly referred to as “ecolabels”, the Ecolabel Index, a platform that tracks the ever-growing market, says that more than 450 such labels are being used in 200 countries.
But with so much information to share in such a small space (as is the case on many paper products), sometimes those messages get a little fuzzy.
But fear not. The following logo primer will help clear the fog on what it all means.
In the paper world, it is important to be in the certification game. What it means
is that the company is choosing to adhere to strict guidelines for producing its products.
Forest Stewardship Council® (FSC®)
FSC certification ensures that forests are well managed, habitats are
protected and that the rights of local communities are respected.
Rainforest Alliance Certified™ Seal
The Rainforest Alliance Certified™ Seal assures customers
that the company’s product was grown and harvested using
environmentally and socially responsible practices.
The recycling symbol is one of the most recognized symbols on earth, but when
it comes to paper there are a few things to know. First, the symbol can mean
the product is recyclable at the end of its life, or that it was made from recycled
materials, or both. Typically, recycled material comes from two sources:
Leftover materials from the manufacturing process or from products people
put in their recycling bins when they’re done using them (known as post-consumer
recycled content). Paper made from the later contains 30 percent post-consumer recycled content
and is recyclable. Paper is one of the most recycled products in the world which helps reduce
greenhouse gas emissions
World Wildlife Fund (WWF)
Though not a third-party certification, World Wildlife Fund is the world’s
leading conservation organization. When consumers see the WWF logo
on Domtar’s EarthChoice® products, it means the company is supporting
WWF’s conservation efforts to protect and minimizing disruption
to natural habitats within forestlands.
Read the full article here