Precise Continental has an article featured on Graphicartsmag.com with 5 ways to raise your brand presence
For any brand, be it emerging or established, the first and most dire mission is to get noticed. Since store shelves are crowded with the latest, the greatest, and the old standbys, a brand has about 5 seconds to catch the eye of a potential customer. So how does a brand make that initial impression and draw that customer in? In a word, design. Design stands out on a shelf. Whether introducing a new brand, or redesigning a familiar mark, there are five key areas that will help a brand elevate its presence and draw in those sales.
- Be Distinguished
- Use added touches
- Be Consistent
- Understand screen versus print brand colours
- Be a trusted partner
Read the full article here