Domtar paper interviews Tim Hale, Senior Vice President, of Fossil Group and looks at the importance of paper in relation to branding.
“Fossil has always been a very tactile brand. Its not only about what you say, its also about how it feels.”
“Paper has always been an important part of the consumer experience. The way a brand feels and looks on a page has everything to do with the paper.”
“Paper is an expression of the brand. Your going to pick something that has a very tactile surface or a smoother surface based on the characteristics of the brand or the values of that brand.”
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