In a recent article on businessreviewusa.com, Jeff Barrett, CEO of Status Creative, breaks down four easy steps to corporate branding.
There are far more constants in communications than there are variables over time. Branding has been and still is about identifying a market, creating a unique brand proposition and communicating that to a target audience in a timely, relevant and engaging fashion. It is positioning, communication and motivation.
However, advancements in technology have created more opportunities and leveled the playing field. Much attention, for good reason, has been paid to leveraging social media in corporate branding. It’s a powerful tool to organize a base of support. Powerful enough to overthrow government in Egypt or get Michelle Chamuel in to the finals of The Voice.
It has been paramount in my branding, the success of my firm and in the success of many others. Still, I have to stress that it is one part of an overall communications strategy. How you put together your brand, how you identify your audience, how you choose to communicate are all first and foremost.
It’s far less complicated. Branding, in 2013, can be broken down to four steps.
- Define who you are
- Identify your audience
- Create timely, relevant and engaging content
- Bring your audience together
Read the full article here.