Unlike typical branding Red Bull doesnt make the products that it is most often tied to. Siegel+Gale looks at this relationship.
This may seem like a mess of co-branded relationships but I think Red Bull simply asks itself one question when it thinks of sponsorship: “Is it radical?” If so, it’s Red Bull.
Read the full article http://www.siegelgale.com/blog/red-bull-energy-drink-as-lifestyle/.
