A recent article on USPS Delivers looks at 5 myths and truths about millenials, mail, and marketing.
“Studies show direct mail elicits a stronger emotional reaction
than digital advertising. Use shaped mail to create more
memorable, visually appealing content.”
With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. U.S. consumers ages 18 to 34 engage with brands far more extensively than their older counterparts.1 It’s natural to assume this generation is only susceptible to digital media. It was born and raised on the Internet. But studies show, millennials engage with multiple marketing channels, including direct mail.2 In this article, we’ll dispel the biggest misconceptions about millennials and their relationship with mail. Plus, helpful tips for building a millennial-friendly direct mail campaign.
- Myth 1: Print marketing is dead with millennials.
- Myth 2: Millennials are digital addicts who only engage online.
- Myth 3: Millennials do not see mail as relevant.
- Myth 4: Millennials do not trust the messages in direct mail.
- Myth 5: Millennials are not responsive to direct mail.
Read the full article here.