Alyson Schonholz, a strategy director for Siegel+Gale, shares her thoughts on how re-branding is more than just a logo change.
“As a consultant, I travel frequently. My airlines preferences are Southwest (for convenience) and Virgin America (for comfort). On a recent business trip, however, the only nonstop flight available was with American Airlines. While I hadn’t flown the airline in many years, I was aware of its recent rebrand. And I was intrigued to see what had changed.”
- Your biggest brand asset isn’t your logo. It’s your experience.
- If you are going to signal change, you need to change.
- You only get one chance to make a good impression.
Read the full article at http://www.siegelgale.com/blog/what-brands-can-learn-from-american-airlines/