UK Designers Made Thought has given the brand its own identity (distinct from the rest of the GF Smith range) for the first time. A mark references a turned-down corner of a paper sheet, with the brand name set in an eponymous new typeface (developed with and built by Colophon).
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The cover of the Colorplan Colour Book features three different stocks joined together using ‘paper marquetry’. Each different colour is actually a separate sheet of paper fused to a base layer of turquoise card with inlaid circles of two contrasting stocks plus a tipped-on disc of orange. The wraparound cover consists of two sheets of turquoise board fused together. The top sheet is die-cut to allow the discs of pink and blue to be inserted.
Inside, discs of the various papers in the range are tipped onto pages.
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The colorplan line is available in 50 colors, 25 embossings and 8 weights.  The dedicated Colorplan website lets users mix and match colors.
via creativereview.co.uk