UK Designers Made Thought has given the brand its own identity (distinct from the rest of the GF Smith range) for the first time. A mark references a turned-down corner of a paper sheet, with the brand name set in an eponymous new typeface (developed with and built by Colophon).
The cover of the Colorplan Colour Book features three different stocks joined together using ‘paper marquetry’. Each different colour is actually a separate sheet of paper fused to a base layer of turquoise card with inlaid circles of two contrasting stocks plus a tipped-on disc of orange. The wraparound cover consists of two sheets of turquoise board fused together. The top sheet is die-cut to allow the discs of pink and blue to be inserted.
Inside, discs of the various papers in the range are tipped onto pages.
The colorplan line is available in 50 colors, 25 embossings and 8 weights. The dedicated Colorplan website lets users mix and match colors.