In a September 3, 2013 press release, Neenah Paper launches a world-class selection of colored, pearlized and textured papers, The Design Collection.
The Design Collection includes 11 well-known paper brands, blending six iconic paper lines from North America and five stylish Italian brands, all innovative high-end, high-touch, high-image papers. This new collection of specialty print papers from Neenah offers an extensive range of colors and textures curated by some of America’s most creative minds and Italy’s top fashion houses. The papers are specified for luxury packaging, extraordinary envelopes, gift card holders, identity materials, greeting cards, and other print collateral for brands that desire to distinguish themselves by hand and eye.
“Demonstrating Neenah’s unwavering commitment to providing designers with unique product options which enable them to set their work apart through color and texture, the Design Collection offers world-class paper brands in one place,” said Ellen Bliske, Brand Manager at Neenah, “Today, every single customer interaction matters more than ever. Neenah is committed to helping our customers stand out at the physical brand touchpoints, where quality matters most.”
The Design Collection was curated to be an inspiring and indispensable resource for every designer whether freelancer, studio or in-house engaged in branded print collateral or packaging work. Specialty printers and packaging convertors will immediately see numerous opportunities for their clients who seek sensory differentiation. Bliske noted where the paper industry continues to consolidate, “Neenah’s overall expansion and promotion of color and texture is strategic and considered. The Design Collection gives our customers another truly comprehensive toolkit to help their work stand out—whether it’s on retail shelves, in customer showrooms, or through the mail.”
Read the full press release here